Audi Q5 Television Advertisement- Unbox the Box

When I first saw this advert, I loved it. But I couldn't help but ask myself over and over again, why?

I believe the reason why I warmed to this ad so much is because it is a break from the norm with regards to car manufacturer advertisements but I don’t mean in the sense of technological gadgetry and etc, I mean mood.

The song by Woody Guthrie, Take Me Riding in My Car that underpins the advert leads it into a kind of composed gentleness that it just so instantly uplifting and likeable and this is mirrored in the ease of the animated character in how he shapes the cardboard.

The result is an advertisement that is stylishly cool and confident and the association of superb engineering with Audi.

It comes of no surprise that Bartle Bogle Hegarty developed this advertisement.