Differentiation with a Twist

Anyone for a meerkat? No…Thought not!

The way that the latest ad from Compare The Market has differentiated itself from other price comparison websites with wit and humour is just brilliant.

Juxtaposing the two websites, ‘Compare the Meerkat’ with ‘Compare the Market’ is such a simple and effective way at getting the public to remember the company name.

Plus, the mircosite, http://www.comparethemeerkat.com/, where you can actually ‘Compare the Meerkat’ is another great example of how brand engagement can equate to brand credibility and favour. You can even add Aleksandr Orlov, the founder of comparethemeerkat.com as a friend on facebook.