Beautiful, Just Beautiful!

The way in which Saatchi & Saatchi have transformed a number of bus shelters into an interactive game for Cadbury's Cream Eggs is just supurb.

Waiting for your next bus home needn't be an experience of utter boredom as you can fixate your attention on bashing as many Cadbury's Cream Eggs as possible.

But is this an example of marketing 2.0 and what are its implications? I believe that the innovation of the idea is what encapsulates the public the most and therefore, the games will appeal to almost anyone. Does this campaign fail to target Cadbury's Cream Egg's specific audience or does it achieve more through getting people of all ages to interact with the brand?

Nevertheless, the interactive games are very much 'on brand' and are also vandal proof. I just wish that the campaign extended to the darkest, most remote regions like Somerset so I myself could go and have a bash.
http://