There Ain’t No Blood in My Body, Only Liquid Soul in My Veins…

Drinks brand Burn has launched a series of films depicting ‘underground’ real-life characters and their stories. They’re raw, authentic and inspirational.

However, the first thought that came to my mind when I saw this film was not from a marketing perspective.

It was one that made a link from the modern to the post-modern…

During the 19th century a musical movement started called, “Tin Pan Alley”. Back then, when racism was rife in America, musical instruments were reserved for the wealthy and for the white.

Slave communities used every-day household objects to create sounds and their own music. The beginning of blues was born.

Philly rapper Julius Wright uses pens to lay down awesome grooves and drum licks. Is this post-modern tin pan alley? I don’ know…

I love the characters, their stories and their raw talents. From a marketing point of view, the values conveyed via the medium and the message are transferred onto the brand. They also serve to define a community. What’s your thoughts?

">">