The Story of Goldilocks, The Three Bears and The Three Kitchen Appliances
In marketing, making something dull, interesting is a common and difficult task. Here's something I played around with to market induction cookers...
Once upon a time, there was a little girl named Goldilocks.
One day Goldilocks was bored and decided to take a walk into the forest. Soon enough, she came upon a house. She knocked upon the door of the house, and, when no one answered, decided to walk right in.
The first thing Goldilocks saw when she entered the house were three bowls of porridge, sat next to three different kitchen appliances.
Goldilocks’ stomach began to rumble wildly and she realised that she was very hungry. She saw that the bowls of porridge needed to be heated up and, as she was going to university this coming September, she thought she would try each of the kitchen appliances to familiarise herself for the times ahead.
The first kitchen appliance she used was an electric ceramic hob. “This kitchen appliance takes too long to heat anything up” she said out load, as she violently stirred the porridge in a futile effort to speed things up, leaving a filthy mess in doing so.
She finally ate the bowl of porridge but the bowl was of a very small size so she went onto the medium sized bowl next to the gas hob.
“Well” she thought. “This hob seems to heat this bowl of porridge quicker but not quick enough”. Once again, in her zealous attempt at speeding up the heating process, she slopped porridge all over the hob, which caked itself onto the surface.
All the stirring had created quite an appetite for Goldilocks, so she didn’t hesitate at heating up the final large bowl of porridge on an induction hob.
“My” Goldilocks said, “This induction hob sure heats up this porridge fast and when I take off the cooking utensil, the hob not only automatically turns itself off, but there’s also hardly any heat at all radiating off the hob. This will be a very safe kitchen appliance to use whilst at university, especially when I come home from a night club having drunk far too much wine and started cooking something up for my munchies!”
Goldilocks was very tired by this time and couldn’t be bothered to clean up the burnt porridge on the electric hob and gas hob. But she cleaned up the mess on the induction hob as a soft wipe was all that was needed. The overspill she had made did not cook itself on the hob as the hob’s electromagnetic field only transfers heat onto the cooking utensil.
As she felt so tired she went upstairs to the bedrooms. She lay down in the first bed, but it was too hard. Then she lay in the second bed, but it was too soft. Then she lay down in the third bed and it was just right. Goldilocks fell asleep.
Whilst she was sleeping, the three bears that lived in the house came home.
"Someone's been eating my porridge and left a right mess!” cried the Baby bear.
"Someone's been eating my porridge and has left a filthy mess too!" exclaimed the Mama bear.
"Someone's been eating my porridge," growled the Papa bear, “But my hob is as clean as when I left it” he dopily added.
They decided to look around some more and when they got upstairs to the bedroom, Papa bear growled, "Someone's been sleeping in our beds!”Goldilocks was unsettled by all the commotion and woke up to see the three angry bears staring down at her. She screamed, “Help” and jumped up and ran straight out of the room into the forest.
When she got home, huffing and puffing and out of breathe, her mother was on her laptop researching the choice of hobs available on Appliance World’s website. “Hello dear” she said. “I wonder what type of hob is the best hob for my new kitchen” she said out loud.
“I know mum. I know mum!” Goldilocks was about to shout before she realised she had been breaking the law by trespassing in the three bears house.
Goldilocks scuttled up stairs to her bedroom silently, and phoned Appliance World’s customer service team to inform them that a Mrs. Goldilocks would be phoning soon, and asked if they could advise her that the best hob a customer can buy is an induction hob.
Goldilocks never saw the three bears again and never returned to their home in the forest.
But she did graduate with a first class honours and go on to become the best sales rep for induction hobs in the whole wide world.
THE END
Once upon a time, there was a little girl named Goldilocks.
One day Goldilocks was bored and decided to take a walk into the forest. Soon enough, she came upon a house. She knocked upon the door of the house, and, when no one answered, decided to walk right in.
The first thing Goldilocks saw when she entered the house were three bowls of porridge, sat next to three different kitchen appliances.
Goldilocks’ stomach began to rumble wildly and she realised that she was very hungry. She saw that the bowls of porridge needed to be heated up and, as she was going to university this coming September, she thought she would try each of the kitchen appliances to familiarise herself for the times ahead.
The first kitchen appliance she used was an electric ceramic hob. “This kitchen appliance takes too long to heat anything up” she said out load, as she violently stirred the porridge in a futile effort to speed things up, leaving a filthy mess in doing so.
She finally ate the bowl of porridge but the bowl was of a very small size so she went onto the medium sized bowl next to the gas hob.
“Well” she thought. “This hob seems to heat this bowl of porridge quicker but not quick enough”. Once again, in her zealous attempt at speeding up the heating process, she slopped porridge all over the hob, which caked itself onto the surface.
All the stirring had created quite an appetite for Goldilocks, so she didn’t hesitate at heating up the final large bowl of porridge on an induction hob.
“My” Goldilocks said, “This induction hob sure heats up this porridge fast and when I take off the cooking utensil, the hob not only automatically turns itself off, but there’s also hardly any heat at all radiating off the hob. This will be a very safe kitchen appliance to use whilst at university, especially when I come home from a night club having drunk far too much wine and started cooking something up for my munchies!”
Goldilocks was very tired by this time and couldn’t be bothered to clean up the burnt porridge on the electric hob and gas hob. But she cleaned up the mess on the induction hob as a soft wipe was all that was needed. The overspill she had made did not cook itself on the hob as the hob’s electromagnetic field only transfers heat onto the cooking utensil.
As she felt so tired she went upstairs to the bedrooms. She lay down in the first bed, but it was too hard. Then she lay in the second bed, but it was too soft. Then she lay down in the third bed and it was just right. Goldilocks fell asleep.
Whilst she was sleeping, the three bears that lived in the house came home.
"Someone's been eating my porridge and left a right mess!” cried the Baby bear.
"Someone's been eating my porridge and has left a filthy mess too!" exclaimed the Mama bear.
"Someone's been eating my porridge," growled the Papa bear, “But my hob is as clean as when I left it” he dopily added.
They decided to look around some more and when they got upstairs to the bedroom, Papa bear growled, "Someone's been sleeping in our beds!”Goldilocks was unsettled by all the commotion and woke up to see the three angry bears staring down at her. She screamed, “Help” and jumped up and ran straight out of the room into the forest.
When she got home, huffing and puffing and out of breathe, her mother was on her laptop researching the choice of hobs available on Appliance World’s website. “Hello dear” she said. “I wonder what type of hob is the best hob for my new kitchen” she said out loud.
“I know mum. I know mum!” Goldilocks was about to shout before she realised she had been breaking the law by trespassing in the three bears house.
Goldilocks scuttled up stairs to her bedroom silently, and phoned Appliance World’s customer service team to inform them that a Mrs. Goldilocks would be phoning soon, and asked if they could advise her that the best hob a customer can buy is an induction hob.
Goldilocks never saw the three bears again and never returned to their home in the forest.
But she did graduate with a first class honours and go on to become the best sales rep for induction hobs in the whole wide world.
THE END
posted by Joseph Tipping @ 07:04
1 Comments:
Very clever story.
When's the next one?
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