Joseph Tipping

Sunday, 21 November 2010

Viva La Revolution!

The video below depicts two French women walking the streets of Paris in not only niqabs but also rather revealing mini-skirts...

The video is a response to France's newly approved ban that prevents Muslim women from wearing niqabs.

They state in an interview that,

"We were not looking to attack or degrade the image of Muslim fundamentalists – each to their own – but rather to question politicians who voted for this law that we consider clearly unconstitutional. To dictate what we wear appears to have become the role of the state."

I personally love it! It has a kind of, "Power to The People" feel about it.

It is also a great example of a grassroots pr stunt and of how pr can be utilised by anybody, not just powerful groups and organisations.

It is also important to briefly mention how such a political protest would not be able to gain such momentum without mediums like youtube and etc.

Now, what can I do to exert a little pressure on the government to get my student load decreased...

Any suggestions?

Little Willy Wonderer

Apparently, this is the most successful viral ad to date with over 8 million views across various incarnations.

It’s a superb piece of animation and I love the way that music is used to shape the mood of the poor aspiring willy.

What this ad demonstrates is the freedom available to marketers through viral ads.

The piece is a wee bit explicit in its imagery which is part of the reason why it is so compelling.

Such clever use of “toilet tags” and cartoon like representations of the human sexual anatomy would not be able to be used by conventional marketing methods.

It is for this reason why the ad has resonated so profoundly with the public and the message is as clear and poignant (if not more so!) than any traditional public health campaign.