Little Willy Wonderer

Apparently, this is the most successful viral ad to date with over 8 million views across various incarnations.

It’s a superb piece of animation and I love the way that music is used to shape the mood of the poor aspiring willy.

What this ad demonstrates is the freedom available to marketers through viral ads.

The piece is a wee bit explicit in its imagery which is part of the reason why it is so compelling.

Such clever use of “toilet tags” and cartoon like representations of the human sexual anatomy would not be able to be used by conventional marketing methods.

It is for this reason why the ad has resonated so profoundly with the public and the message is as clear and poignant (if not more so!) than any traditional public health campaign.